AiheyStudio would not look the way it does today without Genshin Impact fans.
That is not marketing copy for us. It is just true.
When we were still figuring out what kind of studio we wanted to become, Genshin fans were some of the first people who paid attention to our designs, bought them, sent feedback, asked for other characters, pointed out details we had missed and came back when we released something new.
If we had to describe that period in one sentence, we would probably say this: Genshin fans helped take AiheyStudio from 0 to 1.
What started with character-inspired keycap ideas slowly turned into something much larger. Today our Genshin line includes full PBT keycap sets, complete mechanical keyboards, artisan keycaps, desk mats, collectible figures, small handmade items and even fridge magnets.
We did not plan all of that on day one. It grew because different fans wanted different ways to keep a favorite character close.
It started with keycaps because that was the language we knew best
Keycaps were the most natural place for us to begin.
A keyboard already gives you a strange little design system: rows, modifiers, tiny square keys, a few long keys and a limited amount of space. Genshin characters, on the other hand, give you almost too much material — colors, symbols, weapons, regions, outfits, elemental motifs and story references.
That tension became the fun part.
Our early Genshin sets included characters such as Klee, Hu Tao, Yae Miko, Nahida, Ganyu and Raiden Shogun. Each one forced us to solve a different problem instead of using the same template again and again.
Klee made us think about how much red is too much. Hu Tao made us realize that a ghost, a butterfly or the Wangsheng Funeral Parlor symbol can sometimes say more than a portrait. Raiden Shogun made us rethink purple. Nahida taught us that light colors need just as much structure as dark ones.
Those questions eventually became the way we approached almost every themed keycap set.
Some designs changed because fans told us they should
One of the biggest things Genshin fans gave us was not just sales. It was feedback.
Our Yae Miko keycap set went through three versions before we considered it finished. So did our Furina keycap set.
That is easy to forget once you only see the final product page.
Earlier versions existed. Colors moved. Details changed. Some elements were removed. Some keys were redrawn. We listened to reactions, looked at the full layout again and kept working.
That process mattered a lot to us early on because AiheyStudio was still becoming AiheyStudio.
We were not a huge brand with an established design formula. We were learning which ideas worked on a real keyboard, which references fans actually cared about, how much detail survived dye-sublimation and how different layouts changed a composition.
People giving us thoughtful feedback made that learning curve much faster.
Then keycap sets turned into complete keyboards
At some point, selling only the keycaps started to feel limiting.
A keycap set can look one way on a design sheet and completely different once it is installed on a case. Case color changes the contrast. RGB changes how the legends feel. A compact layout changes how tightly the artwork is grouped.
So for some designs, we wanted to show the whole thing finished.
Our Raiden Shogun 75% Aluminum Keyboard is one example. The purple anodized aluminum case becomes part of the theme, which means the keycaps have to create enough light and dark separation to avoid turning the whole board into one giant purple block.
That taught us something useful too: a themed keyboard is not just a themed keycap set sitting on top of random hardware. The case, layout, lighting and spacing all change the final design.
Not every fan wants a whole keyboard
This sounds obvious now, but it changed the way we thought about the collection.
Some people want a full 140-key set. Some only want one favorite character on the Escape key. Some already have a keyboard they love and do not want to replace anything except one key.
That is where artisan keycaps became important.
We made individual character pieces for Klee, Nahida, Ganyu, Furina, Zhongli, Hu Tao, Keqing, Shenhe and others. We also built a broader Genshin Impact Artisan Keycap Series so people could choose one character instead of committing to a full set.
We like that format because it feels personal in a different way.
A full keyboard says, “I like this theme.” One single character key can say, “This one is mine.”
Artisan keycaps also let us keep details that flat printing cannot
Printed PBT and sculpted resin are not competing versions of the same product. They solve different problems.
A PBT set needs to work across an entire layout. It has to keep legends readable, support multiple key sizes and still feel coherent when 100 or more keys are installed together.
A resin artisan can ignore most of that and focus on the character itself.
Hair shape. Expression. Clothing. A small pose. Three-dimensional details that would never survive as a tiny flat icon.
That is why we keep both in the collection. Sometimes the best way to translate a character into a keyboard is a full color system. Sometimes it is one tiny figure sitting on Escape.
And then the collection started leaving the keyboard
This part happened naturally.
Once people were following us for Genshin designs, not everyone who liked the artwork was actually a mechanical keyboard person.
Some people wanted something for a shelf instead of a desk setup. Some liked a character enough to collect different forms of them. Some wanted a small gift that did not require knowing anything about keyboard layouts or switch compatibility.
So we started carrying and making other kinds of pieces too.
Collectible figures gave us room for the details keycaps cannot hold
We have had Genshin collectible figures for characters including Hu Tao, Raiden Shogun and Nahida.
A figure can carry things a keycap never could: a full pose, costume layers, hair movement and a larger silhouette.
We do not expect someone to choose between a figure and a keycap as if they are substitutes. They are simply different ways of collecting the same character.
Desk mats gave the artwork room to breathe
Desk mats solved another problem.
Keycaps constantly force us to simplify. A 40 × 90 cm deskmat does the opposite.
We can use larger compositions, character artwork and broader color fields without worrying about legends or 1u boundaries. That is why we made designs for characters such as Raiden Shogun, Furina and Yae Miko, as well as multi-character Genshin deskmat collections.
The keyboard can stay structured. The deskmat can be the place where the artwork gets bigger.
Yes, we even made Genshin fridge magnets
This is probably the best example of how far the collection moved from where it started.
We made handcrafted Genshin Impact fridge magnets with characters including Hu Tao, Klee, Nahida, Raiden Shogun, Zhongli and others.
There is no complicated design theory behind that one. Sometimes you just want your favorite character on the fridge.
We like that the collection has room for both ends of the spectrum: a full custom mechanical keyboard on one side, and a small handmade magnet on the other.
Genshin also taught us that one fandom does not have one aesthetic
This may be the biggest reason we have stayed interested in designing around Genshin for so long.
“Genshin style” is not really one style.
Raiden is deep purple and controlled contrast. Klee is warm red and playful symbols. Nahida is pale green and white. Hu Tao is darker, warmer and more symbol-heavy. Furina is theatrical and split between light and dark areas. Yae Miko leans pink, shrine-inspired and elegant.
Then there are characters such as Ganyu, Zhongli, Keqing, Shenhe and newer designs such as Columbina, all of which pull us in different visual directions again.
That variety is probably why one franchise ended up taking such a large place in our catalog. We never had to make the same keyboard twice.
Six Genshin designs, six different problems
We have started documenting those design decisions in more detail instead of squeezing everything into product descriptions.
If you want to see how we think about each character, these are the current Genshin design notes:
Raiden Shogun: Why purple is the hardest part of the design
Yae Miko: Why the keycap set took three versions
Klee: How we keep all that red and playful detail under control
Hu Tao: Why symbols can work better than portraits
Nahida: Why light designs need space to breathe
Furina: Why her design needed three revisions
We will keep adding to this list. There are too many characters and too many different design problems not to.
What “from 0 to 1” means to us
It does not mean Genshin was the only thing we ever made, and it does not mean every person who visits AiheyStudio is a Genshin fan.
It means something simpler.
When our studio was still small and uncertain, this fandom gave us a reason to keep designing.
People bought early sets. They asked for characters we had not made yet. They told us when a color felt wrong. They waited through revisions. They sent photos of finished keyboards. They came back for another character. That support gave us enough confidence to keep improving the products, expand into new formats and build a bigger catalog around the kind of things we genuinely liked making.
That is what “0 to 1” feels like from our side.
Not one huge moment. A lot of small ones that eventually added up to a real studio.
So this collection is also a thank-you
We still design other worlds. Minecraft, Monster Hunter, Jinx, Frieren, Pokémon, Gundam, Evangelion, Stardew Valley and plenty more all have their own place here.
But Genshin will always be tied to an early part of AiheyStudio’s story.
That is why the collection kept growing from one product type into many, and why we still pay attention when someone tells us, “You should make this character next.”
You can see the current Genshin Impact collection here.
And if you were one of the people who supported one of our early Genshin designs: thank you. You probably helped shape more of AiheyStudio than you realized.